Mar 15, 2011

Explore, then find your horizon

The effect of the democratic evolution which I talked about last week, is that horizons are broadening in so many different ways.

  • Your network horizon is as broad as you want it to be 
  • Your development horizon is endless, only your time is a limiting factor 
  • Your market horizon has moved from who you can afford to reach, to anyone in the world with that need 

But with all this happening,there is an opposite effect which you need to guard against.

Your attention span is shortening.  Your focus is harder to maintain.  This means that we need to learn new skills like filtering and curating.

But most of all, over all the centuries explorers have found that as wide as any horizon is, you can only aim for one spot. And of course you never, reach the horizon only aim for it.

15 Mar 2011 19:30:26 | Pod Casts

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Show 325 - Creating a Shared Social Value Show 325 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. I read a new article in this month’s Harvard Business Review, “Creating Shared Value” by Mark Kramer, founder and managing director at FSG (Lots of resources at the site) and a Harvard CSR fellow, who co-authored the article with Michael Porter of Harvard Business School. So I invited him to join me, Anna Farmery on The Engaging Brand podcast to talk about how business can help create social value Is business the cause of economic and social breakdown? The relationship and tension between business and politics. How business needs to take the lead in bringing society back together Should we look at social profit as well as normal net profit? How to measure the social value of a business How business can make money by creating social value products and services. Who is the society that is relevant to your business? How a business is a micro community in itself. Why collaboration between businesses is required How do you encourage the measurement of social value creation? How to create networks of social value businesses. I also mention a previous podcast which may interest you with Umair Haque on how the capitalist model needs updating. Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed
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Don't compromise it, hybrid it! When you succeed in finding a hybrid of competing ideas - that can be innovation When you weaken two competing ideas you compromise. Too often we compromise instead of taking that little extra step, those extra strides, that slightly extra risk....to create something....wow! When we start to see past the present, when we start to see through the present solutions....then we can look towards a new concept, a hybrid bringing together the best of two worlds. When we do that, we create value.... When we do that, people value you...

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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