Jun 13, 2011

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Show 337 - The Brave New Social World Show 337 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Simon Mainwaring, one of the world’s foremost experts on branding and social media, talks to Anna Farmery about how to capitalize on social media to build brand communities, and create positive social impact. I ask Simon about aspects of his new business book, We First including How we can make sense from how the connected world is developing and the substantive social change. Is social media creating a new style welfare state in which companies are becoming an architect of social change Are government and philanthropy just stretched or broken? Social media may have given people tools for change, but has it given them the power to create that change - or do they need business? How consumers may have opportunity but they are also becoming more passive - can you find a way of helping consumers become better citizens? Is there a further benefit for companies - can they use it to social network or collaborate with other industries, to develop new solutions. How IBM sees social media as an investment in the community not just an expenditure Difference between connecting people around common social values and creating action based on that connection. How the best part of social media is peaceful change If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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