Jun 09, 2011

How 12 Internet Giants Got Their Names In the world of technology, there are a number high flyers that nearly everyone has heard of. Google, Yahoo, Hotmail and Motorola are just some of the biggest. The question that many people ask themselves is how did these top brands come up with their names? If you are looking to start your own business then you may be struggling with a name that will be memorable. Below you will find out how the top 12 Internet giants got their names. 1. Google Originally named ‘Googol’ this well known search engine was created by Larry Page and Sergey Brin. They came up with Googol as it is the word that represents the number 1 followed by one hundred zeros. They got sent a cheque from their angel investor to “Google”, and the name stuck. 2. Microsoft Bill Gates originally created Micro-Soft but later took out the – to give it the name we all now know and love. It was the best name to describe what the company offers - Microcomputer Software. 3. Yahoo Jonathon Swift was the guy who invented this word and it was used in the book “Gulliver’s Travels”. It means somebody who is repulsive to look at and they are almost not human. The reason the founders of Yahoo (Jerry Yang and David Filo) chose this name was because they considered themselves to fit this description. More about the way the company started can be found at http://docs.yahoo.com/info/misc/history.html 4. Sun Microsystems Four friends from Stanford university came up with the name. The word Sun is an acronym for Stanford University Network. 5. Xerox The name Xerox was given to the company by Chestor Carlson and it adequately describes what the business offers. The literal meaning of the word ‘Xer’ is dry, and the company offers dry copying. 6. Motorola Motorola was thought up by Paul Galvin, the founder of the company. It was at the time when the company started creating car radios hence the Motor part of the name. The company now runs a successful blog that provides all of the latest company news http://www.motorolanews.com/. 7. Oracle When Bob Oats and Larry Ellison were working on a consultancy project for Central Intelligence Agency, the code name given was Oracle. That is how their company got its name. 8. Sony The word Sony comes from two separate Latin words. Firstly the word Sonus means sound , and then the word Sonny is a slang word used by Americans to describe kids that are really intelligent. Sony is now one of the largest technology names in the world. You can keep up with the latest news at http://blog.discover.sonystyle.com/. 9. Red Hat When Marc Ewing was in college, his grandfather gave him a Cornell Lacrosse Team Cap which featured red and white stripes. After losing it he searched desperately for it to no avail. When he created the manual for the test version of Red Hat Linux, he placed an appeal asking anyone if they had seen it....
Show 337 - The Brave New Social World Show 337 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Simon Mainwaring, one of the world’s foremost experts on branding and social media, talks to Anna Farmery about how to capitalize on social media to build brand communities, and create positive social impact. I ask Simon about aspects of his new business book, We First including How we can make sense from how the connected world is developing and the substantive social change. Is social media creating a new style welfare state in which companies are becoming an architect of social change Are government and philanthropy just stretched or broken? Social media may have given people tools for change, but has it given them the power to create that change - or do they need business? How consumers may have opportunity but they are also becoming more passive - can you find a way of helping consumers become better citizens? Is there a further benefit for companies - can they use it to social network or collaborate with other industries, to develop new solutions. How IBM sees social media as an investment in the community not just an expenditure Difference between connecting people around common social values and creating action based on that connection. How the best part of social media is peaceful change If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter. How you can listen to the Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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