Jun 27, 2011

7 Crowdsourcing Sites for Brands Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com ...here is this weeks Branding can be expensive. Branding takes real expertise. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. Here is a list of seven crowdsourcing sites that can help you build a better brand, improve customer service, strenthen you reputation, all while keeping your costs to a bare minimum. 1. PickyDomains.com It all starts with a name and finding great domain name nowadays can be really tough. This is where PickyDomains comes in handy ? you deposit $50 and specify what you want (desired length, extension, keywords). A virtual army of 44,000+ name spinners starts working on your order right away. When you find that name, a person who made the winning suggestion gets 40 to 60% of the fee. And if you don?t like anything ? - you get your money BACK. No risk involved. PickyDomains also does names and slogans. 2. 99Designs.Com Pretty comes next and 99Designs does pretty best or at least very inexpensively. 99Designs does everything from logos to buttons to actual web design. The required minimum for most project is $150 and 40,000 designers from all over the world are ready to fight over your project. Sorry ?we charge by the hour? digital artists ? you lose. 3. iStockPhoto.com iStockPhoto deals in stock photographs, video footage and audio clips. It?s probably not what regular website owner is going to deal with, but if you work with media a lot, this crowdsourcing resource sure comes in handy. My only complaint ? strange ?credit? system rather than dealing in dollars directly. 4. Microworkers.com This is a unique crowdsourcing resource that deals primarily with microjobs. What?s a microjob? Say, you posted a YouTube video. You can pay 10 cents to each person who upvotes it and Microworker will be happy to provide you with such individuals. Yes, this is where moral dilemmas come in, but for things like voting, leaving comments, adding your site to social bookmarks, becoming a facebook friend or twitter follower on a budget this service is great. Hey, it?s not as bad as hiring fake paparazzi to follow you around, pretending you are a celebrity. 5. RedesignMe.com Unhappy with your existing project? Hire RedesignMe wonks to tear it all apart and put it back together. This site also offers other services, like market research, knowledge management, creative consulting and so on. Essentially, you are asking people to become co-creators of your product or service. And oftentimes best ideas come from outsiders. 6. Poptent.Net This service is of interest to anyone who wants professional ads without ad agency rates. Poptent pitches itself as the best social network for commercial videographers, directors, actors and animators, what really matters that for $5,000-$10,000 you can get an ad spot that would be as good as...

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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