Jul 29, 2011

Show 344 - How Our Eyes View Web Pages

Show 344 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post.

Jeff Bander, Senior Vice President of Client Services from EyeTrack Shop joins Anna Farmery to talk about how we view web pages and whether there are differences based on gender or demographics.  We discuss

  • Do men and women view websites differently?
  • The similarity of how eyes move over a website.
  • How women seem to go to what they are searching for
  • How men seem to take in the full page
  • Is there a difference between text and picture based web pages?
  • Why text should be placed on the right hand side of a page.
  • Why pictures should be placed centrally or on the left
  • Why you want a Mona Lisa smile not a really happy smile on your pictures!
  • The connection between portrait paintings and social media!
  • How the way women search effects what they look for on the page.
  • What smart marketers do to get the best reach
  • Do eye tracking rules apply to Facebook page or other social networking sites as well as web pages
  • How easy is it to use eye tracking on your website?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

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29 Jul 2011 15:14:12 | Pod Casts

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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