Aug 18, 2011

Social Media Is About 3 Things Well almost! I remember an artist called Ken Howard commenting "For me painting is about three things. It is about revelation, communication and celebration" And do you know I think there is art in social media, I think there is art in any communication and for both, the concept of revelation, communication and celebration is a wonderful model to use. Revelation - any communication must have this element to engage their soul. Howard describes it by "revelation I mean giving people a way of seeing, revealing the world around them in a way they have never seen before, opening their eyes". Think how wonderful social media is for delivering the revelation. Communication - this sounds obvious yet in Howard's words.."By communication I mean revealing the world with a personal language, speaking directly in an instantly recognisable style." This is in social media your branding signature. Celebration - A simple word yet more complex in definition. Howard describes it as "We all suffer in our lives ..I want art to raise me above that.. I want it to celebrate life whether it be human dignity expressed by Cezanne, or the wonders of nature expressed by Monet. For me my main inspiration is light and it is through light that I want to celebrate my world." In social media I like to see this as the ultimate hope story. You describe the villain (the problem), you empathise with the victim (consumer) and then you deliver the hero (the solution). The solution is the hope...the light....your chance of bringing value to their world.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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