Aug 25, 2011

Show 348 - Reputation Rules Show 348 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Daniel Diermeier Director of the Ford Motor Company Center for Global Citizenship and named 'Oscar of Business Schools' by the Financial Times joins Anna Farmery to talk about Reputation Rules. We talk about How reputation sounds definate but is actually transitory How reputation management is underutilised in the business world Reputation leadership is even more important than reputation management Can you build trust through a crisis or do you need trust from the customers before the crisis? How trust is the sum of empathy, transparency, expertise and commitment How you create a positive reputation in B2B as well as B2C. What can causes reputation problems for B2B If there is more than one truth then how do you build trust? How a brand is competing for trust as a sustainable competitive advantage. How reputational damage is caused by fear and outrage. How you need to separate crisis caused by fear and caused by outrage to be able to treat them differently. How leaders must detach themselves from the crisis. How the book is as relevant to personal brands as well as corporate brands. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle! How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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