Aug 25, 2011

The Confused Employee

A few years back I published this on the Gaping Void blog...still as relevant today me thinks!

If… a brand starts inside the company, then the confused employee asks

1. If you believe in the strategy, why can’t you explain it?

2. If talent is important, why is promotion based on your social circle?

 
3. If we are entrepreneurial, why do we make decisions by consensus?
 
4. If values are important enough to put on a card, why are they not applicable to leaders?
 
5. If the future is important, why do we spend time in meetings looking at the past?
 
6. If you embrace talent why, do you only speak to me about my weaknesses?
 
7. If we aim for a USP why, are encouraged to produce sameness?
 
8. If we believe in diversity, why are you all 40+, white and male?
 
9. If we need to cut development and R&D to hit budget, how can you afford a two-day team bonding session in a 5-star hotel?
 
10. If it is us that interact with customers, why don’t you see we should feel the brand values first?

Anyone anything to add....feel free to pass on to as many bosses and leaders as possible!!

25 Aug 2011 15:36:00 | Employee Engagement

3 Comments

Susan

Great questions! It would be nice to put them to all the business leaders or company heads and see if they can easily provide answers or if they'll end up stammering in confusion.

Posted by: Susan | Aug 28, 2011 at 07:28 AM

Scott Hunter

Insightful post! I have found that today most company owners, presidents and other C-level executives probably expect their employees to come to work, give it all they have, appreciate they have a job and a paycheck and really are not much concerned at all about whether or not their employees are happy. A lot of companies just don't get it and I recommend they get to work looking to see what’s missing.

Posted by: Scott Hunter | Sep 21, 2011 at 09:34 PM

miami homes

Really interesting questions. That is why it is so important to have everyone in the company, from the people at the top to the people at the bottom of the organization to be on the same page. When a company thinks alike, good things start to happen because everyone is putting the interests of the company on the top of their priority lists.

Posted by: miami homes | Nov 08, 2011 at 12:37 AM

The comments to this entry are closed.

NEXT POST
Why you need to C.H.A.T Influence is defined as "A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort" Notice the without any direct or apparent effort.... That is why spamming, broadcasting, tweeting, blogging ...none of them in themselves are influence just tools to gain influence. Influence occurs when you are Consistent over time by consistently being present Helpful over time by making their life better in some way Authoritative over time by giving fresh insights and perspectives Trusted over time by remaining true to your values Interesting that they spell out C.H.A.T...because influence comes from having conversations.... The tools are conversation starters leading to the potential for influence not a tool of influence in themselves.
PREVIOUS POST
Show 348 - Reputation Rules Show 348 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Daniel Diermeier Director of the Ford Motor Company Center for Global Citizenship and named 'Oscar of Business Schools' by the Financial Times joins Anna Farmery to talk about Reputation Rules. We talk about How reputation sounds definate but is actually transitory How reputation management is underutilised in the business world Reputation leadership is even more important than reputation management Can you build trust through a crisis or do you need trust from the customers before the crisis? How trust is the sum of empathy, transparency, expertise and commitment How you create a positive reputation in B2B as well as B2C. What can causes reputation problems for B2B If there is more than one truth then how do you build trust? How a brand is competing for trust as a sustainable competitive advantage. How reputational damage is caused by fear and outrage. How you need to separate crisis caused by fear and caused by outrage to be able to treat them differently. How leaders must detach themselves from the crisis. How the book is as relevant to personal brands as well as corporate brands. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle! How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

The Typepad Team

Search

Become a Fan

Connect with me on

Recent Comments