Sep 03, 2011

Show 349 - Marketing Short Cuts! Show 349 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen for free, you don't need to download anything and all explained at the end of the post. Patrick Schwerdtfeger, author of "Marketing Shortcuts for the Self-Employed" and a regular speaker for Bloomberg TV joins Anna Farmery to talk about how to create a fantastic online prescence whilst working less than your competitors! Also don't forget to click on Marketing Shortcuts for Patricks gifts! How to be effective on the web, not just on the web! The importance of video and visual content Do you know why you are remarkable? Attention span is getting shorter - you need to adjust your social media Help people look clever...give them perceived value. Are you thinking of the problem or the solution? 2 ways to create viral visual content. How do you get customers to particate online Create customer stories to show why YOUR BRAND is remarkable. Tips on how to stand out from the social media crowd. The need to fail and the need for trial and error...but fail quickly! The importance of repurposing content If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter. Or leave a message at The Engaging Brand Fan Page or join me on Google+ for a huddle! How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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