Sep 03, 2011

Connecting you to Dali's bedroom

Apollonia Poilane is the CEO of the world famous Poilane Bakery. In 1969, Lionel Poilâne met Salvador Dali and Lionel literally 'fed' Dali's passion for bread....resulting in making a whole bedroom made of bread! The chandelier in the Poilane is always made of bread

image from www.bakerbites.com
One famous part of this company's approach is their ingredients to their bread. Yes the basic essentials...flour, salt, water etc but it always includes a small part of the previous batch of dough...

They believe that the bread they make now is still connected to the bread made for Dali's bedroom. They believe that to keep the story of their company, the quality of the bread that they should keep each batch connected to the last.

What I love about this...is the idea of how a business is about connections. It is about creating a brand story over time, it is about consistency and passion for what you do...

What is your brand ingredient which connects all of what you do?

3 Sep 2011 18:40:00 | Branding

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Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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