Dec 20, 2011

Show 365 - Understanding Michael Porter Show 365 of The Engaging Brand business and marketing podcast is here just for you talking about social media and marketing. Joan Magretta, Senior Institute Associate at the Institute for Strategy and Competitiveness joins Anna Farmery to talk about her work with Professor Michael Porter which began in the early 1990s when she was the strategy editor at the Harvard Business Review. She has just written a wonderful little business book called Understanding Michael Porter and they discuss Why Michael Porter's work on strategy is much more accessible than you think! How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company. How companies should compete on how to be unique not be the best! How we are afraid of being unique - which causes the trap of imitation. How to keep the uniqueness as your grow your business The problem of SWOT analysis How Porter would use Five Forces to create strategy How industries can learn from who your competitors could be, not just who they order to create value. Is niche and small as dangerous as attempting to be big and global? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+ where we may get some of the authors involved! How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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