Dec 21, 2011

Show 365 - Understanding Michael Porter

Show 365 of The Engaging Brand business and marketing podcast is here just for you talking about social media and marketing.

Joan Magretta, Senior Institute Associate at the Institute for Strategy and Competitiveness joins Anna Farmery to talk about her work with Professor Michael Porter which began in the early 1990s when she was the strategy editor at the Harvard Business Review. She has just written a wonderful little business book called Understanding Michael Porter and they discuss
  • Why Michael Porter's work on strategy is much more accessible than you think!
  • How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company.
  • How companies should compete on how to be unique not be the best!
  • How we are afraid of being unique - which causes the trap of imitation.
  • How to keep the uniqueness as your grow your business
  • The problem of SWOT analysis
  • How Porter would use Five Forces to create strategy
  • How industries can learn from who your competitors could be, not just who they are.....in order to create value.
  • Is niche and small as dangerous as attempting to be big and global?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at [email protected] or join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+  where we may get some of the authors involved!

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21 Dec 2011 15:31:47 | Pod Casts

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How Wise Are You with Social Media? The Holiday season is almost here and it makes you think about family, friends and for me, humanity. Technology is a wonderful thing, my fear is that sometimes technology develops faster than humans can learn to adapt their....well, their souls. I know that sounds a bit weird, but I want to challenge us all to ask ourselves Do you ever forget to ensure the increase in knowledge is matched with a strength of underlying values? Do you ever forget the power of social media? Do you ever forget that the power is only used well, when combined with insight? What do you do to ensure that your wisdom keeps ahead of technology? These are important questions which we need to explore to make sure that we make society better....not just more technologically advanced.

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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