Lesson From Rob Lowe on Social Media

During social media idea sessions, I often get asked "How should I write?"

Watching his interview with Piers Morgan, I wrote down this quote from the actor Rob Lowe

"You can't play a hero,

You can't play a villain,

You can only play the human being"

And that is true for companies, for brands, for people on the web...we could change that to

"You can't play what you ought to be

You can't play what you want to be

You can only play the human being inside of YOU"