Apr 22, 2013

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Show 431 - Why you should be excited about robotics The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Chris Abraham Today Anna Farmery (me!) talks with Keller Rinaudo of Romotive who I watched doing this fab little TED TALK when Keller introduced me to Romo, a new kind of social robot. Why robotics is fascinating? How robotics are changing the human relationships What is a robot? How robotics are helping to bring people to together. How robots are becoming accessible and helping us with our most human needs - like social connection. What is the future of robotics Are robotics bridging the gap between the virtual world and the real world. How companies such as Anybot are helping disabled people or ill family members. How grandchildren can play hide and seek with their grandparents via Romo the robot. How robotics don't have to change what it means to be human, how they can enhance our thinking rather than just trying to be human. I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas. How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed You can now also find it on Stitcher Radio Related articles Show 425 - Red Thread Thinking for Brilliant Ideas Podcast 415 - My Story of The Engaging Brand Podcast Show 430 - Reinventing You Show 429 - The Viral Video Manifesto Podcast 385 - How to Deliver Insanely Great Customer Service Podcast 424 - Marketing on Pinterest
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Why Social Business is about leading the conversation Content marketing is the current phrase that seems to be doing the rounds....however don't get confused between all the terms:- social marketing, social media, content marketing...they all revolve around one core business idea Whether you want to create stronger personal relationships, brand engagement inside the business or customer loyalty...conversation is the 'oil in the engagement engine'. In personal relationships you have the ability to hold that conversation on a one to one basis; the fact that you know that person means that you understand what their motivations are....when you are a brand adopting a content marketing strategy it may be more difficult however it can be even more inspiring. Brands need to spend time understanding who their core customers are and what their own core values are....content marketing is as much about understanding as it is the content. The reason I love social media is that it allows you to share ideas, engage in conversations, to show your brand personality. At the heart of social marketing is one key element - words can move people, words engage people....think of all the great leaders. It is the ability to turn ideas into clear, simple conversations that include people through both their hearts and their head. They appeal to the logical and emotional side..... I worry sometimes that people take content marketing too mechanical....conversation has to be focused however never automated; humans can spot mechanical! Content marketing is not about theory, it is about practice.....and that is why I believe don't make your social media too complicated.....be human.....lead the conversation and you will lead the people! Related articles 7 Tips to Optimize Your Brand's Tweets Driving Social Media Engagement and Community Building Podcast 415 - My Story of The Engaging Brand Podcast 5 Tips to Becoming a "Savvy" Social Media Marketer Engaging Brand 313 - Is Podcasting a Serious BusinessTool

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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