Jan 13, 2014

Show 468 - Reinventing Your Personal Brand On The Web The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Dorie Clark about how to reinvent yourself when you want to change direction with your expertise on the web. Dorie is a regular contributor to Harvard Business Review and Forbes as a recognised expert on branding. This questions was raised by a listener who is looking to redefine their expertise and so I ask Dorie about Is the New Year a good time for reinventing yourself? Do people spend enough time on the what and why of reinvention? How to approach planning for personal success in 2014. How to plan a year after a year of success in 2013. How to transition from being an expert in one area to another. How to transition your following over to a new area of expertise. How to approach transitioning your web presence from one area to another. What to think about from a personal branding perspective to ensure you make the transition successful Tips on how to create back up plans for the time lag between when you choose to change path and your followers ...follow. Whether thought leadership is something you can determine or is it determined by readers/followers. And finally the listener of the week is Josef Drineskhi (leaving a podcast review) who was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU! I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, Google+ or Facebook...love to hear your opinion and ideas. How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed You can now also find it on Stitcher Radio Related articles Show 466 - Turning Strangers into Paying Fans of Your Work Show 430 - Reinventing You Engaging Brand Podcast 412 - Connecting You to Your Customers
What Mandela, JFK, Princess Diana Taught Us about Social Marketing Vulnerability is a wonderful thing, yet so many business leaders think it is about weakness rather than the truth...that is represents strength of character. Social media allows people to show their character, it allows people to see your personality. When you look at people throughout history who have engaged a generation they have all had a sense of vulnerability. From JFK to Princess Diana, from Herb Kelleher to Sir Richard Branson, from Nelson Mandela to Martin Luther King.....they all had a vulnerability which allowed people to connect with them. Vulnerability is the glue between two connections.... Think about the people I have mentioned...they go out to people, they show what upsets them, they embrace their emotions....they are not afraid of vulnerability, they are afraid of hiding them because hiding them won't create change. ...Why? Well in my humble opinion it is because humans embrace 'humanness' and 'humanness' is not about perfection. For business leaders who want to embrace social marketing they should concentrate of being human with all the vulnerability that brings.....rather than displaying perfection through social tools. We don't like perfection, we don't believe perfection....we want to relate and we can only relate to brands that show those human traits. Related articles Why Brands Need to Be Imperfectly, Perfect How NOT to make social marketing creepy! The Power of Vulnerability Why Imitation Can Bring Social Success

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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