Jan 16, 2014

Social marketing - Brand Ripples That Expose Your Weakness

Social marketing are like brand ripples, lapping up to the potential consumers shore. The shore may be their laptop, their mobile, their inbox.....

However I have been reading Choosing Yourself by James Altucher and in a personal development context he says

Ripple

And it reminded me that your social media, your content marketing strategy will only be as powerful as the business or brand itself. Yes, you can be great at social media and reach many potential customers however when they take a paddle into your 'brand' ocean, it will be the business that will engage them...or not!

It is the 'brand' ocean not the ripples that truly creates brand engagement and that is why if the business is not clear about itself, not consistent to their brand values and carry the social aspect into everything they do...then those customers that you reached out to, will tip their toe in and sense the cold...and not come back!

Many brands use social media as an plaster to cover up the scars of not truly being customer-centric. Whether you believe in social marketing or not, I cannot understand this approach...

It doesn't matter whether you make widgets or wodgets or wudgets!!! You need someone to buy them. If you need someone to buy from you, then you have to think like them, you have to value them.

One aspect of social marketing that helps leaders is this....when you embrace it, you get a true sense of how customer-centric your teams really are! 

Are they reluctant to be social minded? Do people struggle to know what to blog about? Do people think about what you are selling rather than what the market is buying? 

This can really shine a light on whether your team understand their market and allows you to find the talent that can truly connect with the customers.

Related articles
How Social Marketing is Making the Invisible, Visible
How NOT to make social marketing creepy!
What Mandela, JFK, Princess Diana Taught Us about Social Marketing
4 Big Don'ts For Your Social Media Marketing Strategy
16 Jan 2014 19:47:07 | Branding, Social Media

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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