Feb 08, 2014

Show 472 - Business Economics is Like Online Dating The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode. Anna Farmery speaks to Paul Oyer, Professor of Economics Graduate School of Business at Stanford University about How Everything I Learned About Economics I Learned From Online Dating. We discuss Are the traditional rules of business economics still valid in the social age? How globalisation has affected business economics. Are we still in control when it comes to business economics? Do customers settle rather than search for the exact right match? Does Google encourage us to settle rather than explore? Does search reduce choice or responding to personal purchasing choices? How websites need to give the ability to hone down our interests to encourage better choice. What is a thick and thin market? Should we be thinking about location based economics? Should business be like an online dating site with quantity or speed dating with quality? Should business be looking more for the opposites rather than similarities? And finally the listener of the week is Larry B Gray who shared about the show on Twitter and was chosen from all the people who have shared about the show this week - a goodie bag is on it's way to you to say a BIG THANK YOU! I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, Google+ or Facebook...love to hear your opinion and ideas. How you can listen to The Engaging Brand 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast 2) You can subscribe to the show via iTunes or 3) If you use a different podcatcher then you can subscribe using the following RSS Feed You can now also find it on Stitcher Radio

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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