Mar 05, 2014

Do you spend enough time escalating relationships

Ever been at a meeting or at a get together and met someone who you just seemed to click with?

Those chance meetings and new friendships are wonderful, exciting, insiring....however that is the start of the relationship.

You wouldn't agree to marry them that night, you wouldn't agree a major multi million pound deal. No what you would say is let's meet up again, let's talk...let's get to know each other better....

That is how long lasting relationships and strong friendships work.

So when we look at social marketing, when we look at how to develop relationships, fans, friends or loyal customers...then we need to take the same approach. Why are relationships created on social networks any different to personal friendships?

A connection is an opportunity, an opening which you need to develop. We often talk about problems that need escalating, however social relationships need escalating as well.

We need to connect.

We need to find shared values and goals.

We need to find ways to deliver value to their lives.

We then need to offer that value.

We then need to deliver that value.

Continuously. Ardently. Consistently. Forever.

The question that faces all of us is this

Do we spend ENOUGH time escalating the depth of our relationships?

 

Escalation

5 Mar 2014 13:08:57 | Social Networking

1 Comment

Joe Jones

A agree and I somewhat disagree. Computer are cold by design and in my opinion were never really designed for today's relationship connections. But I do understand your point and most of what you're saying is very good.

Posted by: Joe Jones | Apr 30, 2014 at 12:06 AM

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Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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