Why You Should 'Feel' Before Being Social

Great products, great service help of course! But is that enough in the social era?

Maybe..but not always.

If you can combine this with a great brand voice, a brand voice that sings your values on the social stage then you can win NOT only the product war but also the war for customer attention.

When you think of a voice it has different elements. It has a tone. It has an accent. It has emotion.

When you think of a brand, too often business leaders think message, tools and what they want to say.....

But when a human voice resonates it expresses the right tone, the right emotion and the right note for the audience.

Imagine if you thought of your brand messaging as a human voice rather than a communication tool.

Imagine if you used social marketing not as a tool but as a demonstration of that human voice.

Imagine if you thought human rather than professional.

Imagine if you thought more about how the listener feels rather than what we want to say.....

Greatness in people is often described by their speeches; From Lincoln to Churchill, from the Dalai Lama to Pope Frances to Nelson Mandela......they speak to create change, they speak to the heart not the tool. They speak with the right voice with the right emotion at the right time.

Social is not about communication, social is about emotion to create motion. (Tweet this)

When you have a great product or service and add the power of the voice, you don't just connect you engage.....(Tweet this)

This needs planned action. You need to understand who you are, what 'motion' you want to create and how to connect with someone's heart to create that motion.

Now all that makes sense. Nothing new. So why blog about it?

Because too often we forget....and create communication rather than feel what needs to be communicated.

 

Comments

[Arlen Miller]

"Social is not about communication, social is about emotion to create motion." Yes, indeed. That resonates. Thanks, Anna.