Apr 30, 2014

How Conflict Can Create Profitable Sales Do you hate conflict as much as I do? Conflict is uncomfortable, conflict is stressful and drains your energy. So why on earth would you want to seek out conflict? What if you could find a way of making money from conflict...what if you could improve your thinking through conflict? One definition of conflict is "an incompatibility between two or more opinions, principles, or interests" therein lies the business opportunity. Value lies within two things that appear incompatible. (Tweet this) In consumer products, value has been created through listening to music whilst walking (Sony Walkman), eating out without going out (takeaways), kitchen utensils as art objects (Alessi). All conflicts resolved. In services value has been created through degree classes without attending a university (e-learning), retailing without a store (e-commerce), using a car without owning a car (Zipcar). All conflicts resolved. Now I know what you are thinking that is fine for those companies but how can this help my business? Think about the feedback from your customers.....Do they ever wish for something? Do they ever say, if only I could have x and y? Do they ask you for something that you don't offer? That is a conflict and in conflict lies value. On this weeks Engaging Brand podcast Henry Evans and Colm Foster also spoke about how conflict is great for teams. Yes, you need emotional intelligence to learn how to make the best use of conflict but used correctly...conflict is great for leadership, conflict is great for teams and even better....conflict is great for sales and your profit margin. So the question is.....how can you create value from the conflict felt by your customers? For more questions to grow your business check out The Engaging Store!
Here's An Easy Way To Become A Better Leader Are you someone who can get bogged down 'doing' rather than thinking about what you should be doing! What if there was a secret to growing your business rather than growing your busy-ness? Well, this week I was listening to an interview with Evelyn Glennie the inspirational solo percussist who lost her hearing as a child. She said something that I believe all business leaders could learn from...she said in response to whether her hearing aid affects her music "I take it out" Now just think about that....of all the people you would imagine hearing would be important to, it would be a musician, wouldn't you? She continued... "I take it out as I don't want to hear the music, I want to feel the music" Isn't that powerful? We all consume information, watch videos, create action lists...but what if we tried ''feeling our business". Now I know that sounds all dreamy but it is not meant in that way....I just believe that If we can't feel what our customers want If we can't feel what our teams need If we can't feel what is right If we can't feel what needs to be done Then are we truly close enough to our business? No training course can give you specifically what YOU need, leaders need to learn the questions they need to ask and learn how to relate it to their business. Relating needs feeling, both in personal and business relationships. You see I think we fall into doing jobs, things, actions....instead of taking out our 'hearing aids' such as meetings, reports, courses. To really, truly, deeply feel the business, feel the marketplace that has to come from within... Until we feel what our business stands for, feel the sense of direction and feel we are part of the business...then we are in danger of doing things in our role rather than thinking about what we should be doing. The question is..... Can you spare 15 minutes this week to think about how you feel about the business, how the market feels about you....and what you feel you needs to happen to the connect the two? For more probing questions to help you grow your business try our little e-book of Super Powers! Supplied at theengagingstore.com

Anna Farmery

Social Marketing Architect, Speaker, Author and in spare time completing PhD on the future of the social business model

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