Who Else Wants a Thriving Business?

Marketing is about creating reasons for people to consider purchasing from you. 

That's what makes it tricky.

1. We have to know the reasons.
2. We have to understand if the reasons are the right triggers from the consumer's perspective. 
3. We need to craft the reasons to reflect that consumers perspective, not in slogans but in context.
4. We have to share the reasons.
5. We have to measure how well the reasons resonated.

Wow, that seems to be a lot to do.....but then look at the first three of these steps.....

Isn't that what business is about? Isn't that just common sense?

If we can't find time to do that.....are we truly wanting to be in this business?

Now let's look at (4) if we don't want to share those reasons - are we truly wanting customers?

Finally think about (5) if we don't want to know if they way we share actually resonates again - do we just enjoy wasting time rather than building a strong, loyal customer base?

In coaching sessions or during a workshop, I often hear "I just don't have the time?"....

Why not? If you don't know the reason you are in business, if you don't know what triggers the customer to purchase, if you don't want to share those reasons or connect with customers...the question is this....

Do you actually want to be in business at all?