How to Create Unconditional Customer Loyalty

Serious question - why do you feed your children? 

You don't have to...you do have a choice. Clearly there are laws that society have put in place to punish people who don't look after the vulnerable.....but you could choose not to..and take the consequences?

So I ask again why?

Do you see it as your honour to look after the vulnerable?

Do you do it because you love them...even if they don't clean their room??

Do you do it without even thinking why....because you naturally want to nurture?

Do you do it even when you are busy and hardly have the time?

Now....think about that and I want to ask one more question

Why wouldn't you want to 'feed' your customers?

Social marketing, social media is nutrition for your marketplace. Your customers are hungry for answers, for their passions to be met, for easy, simple solutions....they are STARVING...and are looking for people who feed ideas, feed answers....who care enough about their passion to do it, even when they are tired or busy.

Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love, by doing it not because they have to...but because they want to...

And a business who wants to because they love their customers, they want to because they are passionate about their topic and they want to reach out and share that passion.

They make time because they care, they respect and love those people who might want to share their hard earned money with them...they want to give because of what that could bring to others not for what they might receive.

Unconditional loyalty is earned; unconditional love is engaging. Brands struggle because their brand nutrition is conditional.....either it is produced because it has to be or it is for the wrong reason.

What if you offered unconditional content marketing out of love, what if you fed your customers out of love...because you saw it as your human role?

Imagine how love engages...and for a second, just imagine what the difference would be to the content that you create...