The Engaging Brand

Show 480 - Design without Ego but with Purpose

The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips and as a subscriber remember you can download Bob's Guide to Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.

This week Anna Farmery speaks to Eric Karjaluoto of SmashLab about The Design Method

We discuss

• How design is not about romance but about a repeatable process.
• Why design is seen in a too visual way.
• The relationship between function and form.
• How you need to think much more about what needs to be done.
• An iterative approach to prototype, test, refine, and produce design that works.
• How you need to remove ego from your website.
• How the only ego allowed in the room, is that of the customer.
• How design is built out not built in.....
• The question you should always ask yourself when looking at design.

And finally the listener of the week James Neville  - a goodie bag is on it's way to you to say a BIG THANK YOU!

For your chance to win just share this post! (Tweet this)

 

1) You can listen now

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Show 479 - Learn How to Talk Like Ted

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a wonderful new episode.

Anna Farmery speaks to the wonderful Carmine Gallo about his research into what makes a great Ted Talk. Carmine talks us through the key aspects of delivering an emotional talk that resonates and captures the mind of the audience. 

Before getting into the show, don't forget to check out Bob's Guide to Social Leadership Powers - a new ebook on bringing out your leadership potential use discount code ilovebob and you can grab this book for 99p!

We discuss

• How to write a book like a great journalist.
• How to create a story through understanding the details.
• Are Ted Talks great or dumbing down topics from an academic point of view?
• How to be persuasive in order to sell an idea.
• Why 3 is the magic number in presentations.
• Is a business presentation comparable to a Ted Talk - one audience is there because they have to be and the other is there because they want to be....
• Should leaders be judged by their great speaking skills
• How a listener needs to stay objective to a great speaker?
• How a talk needs to be both novel and emotional - how to create an emotionally charged event even when you are talking about widgets!
• How to create a showstopper to finish your presentation.
• Link to the Talk Like Ted slideshare presentation.

Check out a previous interview with Carmine on how to deliver insanely great customer service like Apple.

And finally the listener of the week  Melanie Davis - a goodie bag is on it's way to you to say a BIG THANK YOU!

For your chance to win just share this post! (Tweet this)

 

1) You can listen now

If you use a different podcatcher then you can subscribe using the following RSS Feed or visit iTunes.

Show 478 - Social Media Explained

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a wonderful new episode.

Anna Farmery speaks to Mark Schaefer, one of her favourite experts on all things social media.  You can check out his wonderful Marketing Companion podcast and blog here. 

Also my own new e-book on social leadership will be coming out this week and for subscibers to the Engaging Times you will get it for just 99p! You will receive a social business pdf today and then on Wednesday get the chance to grab the book for just 99p!

We discuss

• Why does social media need to be explained? (Mark's Social Media Explained Book)
• Is social media a cultural rather than technological revolution?
• How social business is about unlearning marketing techniques.
• Have our expectations of social media been too high or too low?
• How measurement of social media needs to change.
• What is content shock and how we need to start thinking about the competition for the attention of our customers.
• How we need to challenge ourselves to produce the right quality of social media rather than just a quantity of social media.
• Personal branding - how to move your connections from weak to strong 
• How social media tools are easy but the social media mindset is hard.

How And finally the listener of the week Pierre Stanley Baptiste - a goodie bag is on it's way to you to say a BIG THANK YOU!

For your chance to win just share this post! (Tweet this)

 

1) You can listen now

If you use a different podcatcher then you can subscribe using the following RSS Feed

Show 477 - Tara Gentile on You Are The New Economy

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a wonderful new episode.

Anna Farmery speaks with Tara Gentile, a fabulous speaker on creating value for customers and thus growing your business. Before we get to the interview, remember little cartoon Bob has put together a free guide to what creates a social business which you can download for free here; you also receive a weekly letter from me which follows up on some of the themes from the podcast.

We discuss

• How do you know that you have an idea that can be turned into a business?
• What is the difference between price and value? (Tweet this)
• The role of pricing in creating business value.
• Remember when you price someone out, you also price someone in (Tweet this)
• The Bootleg Bootcamp advertising exercise - how to engage your design brain on what the customer feels and needs.
• The importance of thinking about how you want people to feel before and after dealing with you.
• How to hook the customer emotionally before you sell to their rational side.
• Design the customer relationship that you want before you try and build it (Tweet this)
• Social marketing is not linear; great marketing has always been circular (Tweet this)
• Here is a link to the Perspective Map mentioned by Tara.

How And finally the listener of the week Ryan Spence  - a goodie bag is on it's way to you to say a BIG THANK YOU!

For your chance to win just share this post! (Tweet this)

 

1) You can listen now

If you use a different podcatcher then you can subscribe using the following RSS Feed

Show 476 - Make a Bigger Impact By Saying Less

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.

Anna Farmery speaks with marketing specialist Joe McCormack. Joe teaches ways to simplify highly complex ideas in an environment full of short attention spans. Joe argues in his new business book Brief that "if you can’t capture people’s attention and deliver your message with brevity, you’ll lose them".

Joe founded The BRIEF Lab in 2013 and serves as managing director and president of The Sheffield Company, an award-winning boutique agency. We discuss

• How being brief is critical in today's short attention span lifestyle.
• Can you explain what you do within a minute?
• How what you do is wider than your job title - think about it from their perspective?
• The importance of a conversational style - find a shared interest, a conversation starter....
• Is there a difference between being brief and being short? What is the balance?
• The more complex the idea, the greater the importance of being able to boil the concept down to its core. Summarise and synthesise.
• How to ensure that you don't lose people when you speak.
• Lessons from journalism and changing up the headlines.
• The why is the most important part of any communication....start there, then add the what and the how.
• How awareness is the first step to being concise.

 How And finally the listener of the week Andrew Edgeley   - a goodie bag is on it's way to you to say a BIG THANK YOU! For your chance to win just share this post! (Tweet this)

 

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Show 475 - The Truth About Trust

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.

Anna Farmery speaks David DeSteno, Professor of Psychology at Northeastern University who "studies the ways in which emotions guide decisions and behaviors fundamental to social living".

We talk about The Truth about Trust and how it determines success in life, love, learning and more. This expert interview covers;

• The misunderstanding of trust and the true meaning of trust.
• Do you need to trust yourself before you can trust other people?
• How trust is linked to competency.
• Are we born with trust or is it developed?
• Does trust need interdependence, dependence or independence?
• How seeing yourself in relation to those around you affects your trust.
• The importance of the relational aspect of short and long term benefit built into trustworthiness.
• How trust works with technology.
• The role of the screen and do they need us to be even more obvious with our values.
• Decisions to trust operate on conscious and unconscious levels.

How And finally the listener of the week Tiffaney Malott who joined the Google+ group  - a goodie bag is on it's way to you to say a BIG THANK YOU!

 

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, Google+ or Facebook...love to hear your opinion and ideas.

 

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You can now also find it on Stitcher Radio

Show 474 - Scaling up Excellence

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.

Anna Farmery speaks Huggy Rao about how Scaling up Excellence, a new business book he has co-written with Bob Sutton.

We discuss

• How to recognise excellence in business
• How to spread excellence throughout the organisation.
• How a business culture program needs an air war as well as a ground war.
• How problems needs to be emotively named in order to address them.
• How to present excellence and create engagement

And finally the listener of the week Tracy Lloyd who joined the Google+ group  - a goodie bag is on it's way to you to say a BIG THANK YOU!

 

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, Google+ or Facebook...love to hear your opinion and ideas.

 

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You can now also find it on Stitcher Radio